LAND ROVER NORTH DADE TO PARTICIPATE IN TReK OFF-ROAD DRIVING COMPETITION

 

Miami, FL– September 23, 2019 – Land Rover North Dade today announced plans to participate in Land Rover TReK 2020, Land Rover North America’s off-road driving skills competition. The competition is being held this year during the launch of the highly anticipated New Land Rover Defender.

Land Rover TReK 2020 is a two-day competition, comprised of a regional event and final event, for Land Rover retailer staff designed to educate and challenge sales, service and technician personnel with a variety of first-hand off-road experiences and challenges. The competition combines skills testing in off-road driving, navigation and team collaboration to test some of the best off-road driving experts across the U.S. and Canada.

Land Rover North Dade is honored and excited to be joining in this great off-road competition,” said Larry Zinn, Organizational General Manager. “Our three-person team showcases our great talent, and is a true representation of the strength of our entire staff. We wish all the teams the best of luck.”

For Land Rover TReK 2020, Land Rover North Dade will be represented by Greg Schiff, Parts Consultant, Walter Olivia, Sales Consultant, and Tristan Foulkes, Service Technician.  The team will be going head to head against 53 three-person Land Rover retailer teams, in a number of team and group challenges. Each team will be competing in a series of 53 identically prepared, custom-built 2020 Land Rover Discovery SUVs for the Regional Trials taking place at the Land Rover Experience Center at the Biltmore Estate in Asheville, North Carolina this week.

The winning team from each sales region will then head to the TReK Finals held in January 2020 in Palm Springs, California, where they will compete with the New 2020 Land Rover Defender.

The reintroduction of the TReK competition is timed ahead of the return of the Defender family to the Land Rover brand. The previous generation model of the Defender ceased global production in 2016 and has been absent from the U.S. market for more than 20 years; last being offered for the 1997 model year.

For more information about Land Rover TReK or the New Defender – visit www.LandRoverNorthDade.com


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